We should, as charitable organizations do, measure success in terms of outcomes for others as well as for ourselves. In , Adam Smith defined it:. Doing no harm goes beyond meeting the legal requirements regarding the environment, conditions of employment, community relations, and ethics. This makes it easier to track expenses and manage cash flow. Senate from New York in You can easily change or adjust it over time so that it evolves alongside your business. Disturbingly, there is growing evidence that share buybacks come at the expense of long-term profitability and the economy as a whole, because they lead managers to reduce or postpone investment spending for new projects, research and development, advertising and maintenance in order to meet near-term earnings targets.