By building up new revenue streams, you better protect yourself from unexpected future changes and can ride out the rough patches when they inevitably come. His patrons are spread out fairly evenly amongst these tiers, showing that he crafted these tiers with a very strong understanding of the different depths of access that would appeal to his different types of viewers:. Work with brands as an influencer or affiliate. The video title also clearly indicates that it is intended to show off his setup, so calling out equipment and the reasons behind it are expected. Still, sponsored deals can make a lot more money than regular ads. If making money on YouTube is in your marketing plan, the first step is the same for everybody: have a clear understanding of your target audience. Still, one of the main ways or easiest to earn money on YouTube is through YouTube running ads on your videos.