All recommendations are based foremost upon a good faith belief that the product, service, or site will benefit car buyers. So, the sale of everything except new cars is the reason that most dealerships make a profit. Privacy Policy. Used Ford. So who typically wins this war of dollars, and how does the dealer actually make any money? You have to remember a couple of other things too. All vehicles shown on this website are offered for sale by licensed motor vehicle dealers, unless where otherwise noted.