One side-effect of PewDiePie’s recent troubles has been the sudden realization by brands that they only have limited control over influencers. Unbelievably, just over a year after dropping out he gained his first million subscribers in July His became the most subscribed-to channel in August , becoming the first to reach 15 million subscribers by November According to Business Insider, YouTube’s top stars have become the world’s top «influencers» — personalities coveted by media outlets and advertisers for their daily reach to followers. Ryan ToysReview is a channel for kids starring 8-year-old Ryan, who puts on skits with his family and shows off his collection of toys. In December, he collaborated with a Swedish company to release his own line of socks. Before long he jumped ship to the Maker Studios network, which was later taken over by Disney.